Attended AHMI 2010? Click here.
Are You Making the Most of Your Documents?
You know that written communication is a huge key to success in nonprofits, socially responsible businesses and related organizations. But how can you use your words to advance your mission, boost your impact and improve your marketing, fundraising and programs?
FINALLY…a lively and easy-to-use desk reference/workbook that focuses on the many writing challenges you face...everyday!
Written in a fun, light-hearted style, Writing to Make a Difference is a handy step-by-step guide to using your writing to make your organization (and you) more successful -- right now. It includes 25 accessible and memorable chapters packed with in-demand information that's bound to help you and your organization leap forward.
No matter what your position, you can benefit from Writing to Make a Difference. Inside this valuable resource you'll discover a wealth of clear and effective ideas for creating documents that people will be eager to read!
Part 1 gives you a great strategic overview of how to jump-start your writing project.
Part 2 reveals the first 6 powerful writing techniques that will help you establish your organization's socially responsible context by stressing your effectiveness and focusing on your readers.
Part 3 explores 10 more professional ways to write for results at your organization, from the beginning of your piece right through to the end.
Part 4 offers 9 editing pointers to revisit, polish, and fine-tune your work.
Add zest and creativity to your documents. Succinct, practical, and easy-to-follow chapters explore such topics as:
Writing to Make a Difference also includes all of these special features:
Author Dalya F. Massachi draws on more than 17 years of experience working with community-oriented organizations as a consultant, grantwriter, Executive Director, workshop facilitator, writing coach, and journalist. She has been writing for publication since the age of 12, and is eager to share her insights, tactics, and passion for writing with her colleagues.
Dalya reveals techniques she has used in her most successful published pieces…and her work with hundreds of clients and students. You'll learn from real-life examples and easy and fun exercises. Let Dalya show you how to immediately apply these lessons to your own work.
Advance Praise for Writing to Make a Difference:
"Writing to Make a Difference is a great balance of both instructional and interactive tips, tools, and exercises for those who want to effectively communicate the difference they are making in the world. This book helps to lower the barrier for organizations who desire to tell their story in a way that captures both head and heart." -- Alandra L. Washington, Deputy Director, W.K. Kellogg Foundation "Dalya Massachi's work, Writing to Make a Difference, places you at the center of the craft of writing for social change and public benefit. Through the many tools that she leads you to pick up, you hone your voice and presentation. While writing and re-writing require work, the long haul should be as fun as she makes it." -- Stephen McNeil, Assistant Regional Director, American Friends Service Committee
"For a manager, this book is a no-brainer. It's fast, concise, clear, and focused. It's a way to help your team find their best stories and communicate them in a way that will have an impact on your target audiences. For a team member, this book is the end to "preachy" communications training and the beginning of a new way of looking at the words you use and the impact you want them to have." -- Dan Cohen, Principal, Full Court Press Communications
"This book is a must-have for anyone on the front lines of nonprofit development or communications. It's a rich source of tips and tools for everyone from the struggling beginner to the experienced writer. Dalya Massachi both explains and demonstrates how to write with technique as well as heart." -- Ilona Bray, author, Effective Fundraising for Nonprofits
Read more early reviews HERE.
Using the essential information shared in this book, people just like you have already: · Boosted their writing efficiency · Won grants and donations · Published pieces in the press · Spiced up important documents · Reached new and varied audiences · Landed jobs and promotions · Solved persistent writing problems · Tapped their creative potential · Avoided embarrassing or costly errors Now you can too!
Using the essential information shared in this book, people just like you have already:
· Boosted their writing efficiency · Won grants and donations · Published pieces in the press · Spiced up important documents · Reached new and varied audiences · Landed jobs and promotions · Solved persistent writing problems · Tapped their creative potential · Avoided embarrassing or costly errors
Just think of how your writing will literally transform when you absorb and practice the lessons contained in Writing to Make a Difference!
Don't want to take advantage of the pre-publication discount of 15% off? Sign up to be among the first to hear of the book's publication in February 2010.
PS: Interested in workshops, coaching, editorial services or booking a speaker?