home benefits work samples resume client list resources contact

5 PRESENTATION OPTIONS
With Dalya F. Massachi, M.A.

Note: Session descriptions outline presentations of up to 90 minutes. All workshops can be tailored to fit other time slots and your specific community's needs.

1) Writing to Make a Difference: How to Create Marketing Materials that Get Results

Every day, more community-minded professionals realize the strategic importance of developing outstanding marketing materials – both offline and online. It’s not only a question of building short-term “market share” in the minds of constituents, but it’s also a long-term sustainability issue. As we prepare to undergo a generational shift, expertise in the marketing field is already becoming a crucial leadership skill for professionals of all ages.

In this highly interactive and practical workshop, you will gain first-hand experience in transforming your rough ideas -- or carefully crafted strategic plan -- into winning offline and online materials.

We will cover:

You will get first-hand experience in transforming your strategic plan (or rough ideas) into outstanding materials that get results. You will also benefit from valuable on-the-spot feedback on your own marketing messages and materials!

This session is ideal for those seeking professional development in the communications arena, as well as those working to build the communications capacity of their staff and volunteers. The workshop can be geared toward beginner or advanced audiences.

This workshop is based on my 2009 book, "Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact." It includes a handout that will serve as a quick reference guide.

2) 10 Tips for Successful Grant Proposals

Learn to "sell" your work to funders with a well-crafted grant proposal! We'll focus on their interests and how best to tell them your story.

We will cover:

You'll also receive a handout that includes a slew of recommended resources, as well as a checklist to use to review your grant proposals.

3) Casting a Wide 'Net: Websites & E-Newsletters That Get Noticed

These days, if your organization does not have a strong website or enewsletter, you lose countless outreach opportunities. In this workshop, you will learn to create or revamp your e-newsletter or website by implementing effective online storytelling techniques.

We will cover:

You'll also receive a handout that includes a slew of recommended resources.
 
Note: This presentation is best given with at least one Internet-enabled computer and LCD projector.
 
4) How to Use Your Writing to Find a Nonprofit Job
 
Are you looking for a new nonprofit job? Are you trying to transfer your skills from another sector, or seeking to advance your existing nonprofit career? Check out almost any nonprofit job description and you will find reference to the need for good writing skills. And your first opportunity to demonstrate those skills is with the two most essential documents of your job search: an intriguing cover letter and a winning resume. Get these two pieces right, and you will be on your way to finding a job that fits you well.
 
In this workshop, we will discuss the DOs and DON'Ts of pulling together both of these pieces to establish your position as a candidate worth interviewing. We will cover the basics, consider a variety of jobseeking situations, look at several examples, and have plenty of time for your questions.
 
5) Public Relations Writing: Get Covered!
 
Learn to engage the press and the public with targeted materials. We will discuss both offline and online techniques to use in today's news environment. We will cover:
 
~ For full workshop descriptions or outlines, contact Dalya Massachi. ~