Marketing and Public Relations
Intern (10-40 hours per week)
Get great book marketing experience this summer (plus perks)!
OBJECTIVE: Provide marketing support for a self-published
book, "Writing to Make a Difference," to be released
in late summer 2009. The target market consists of those working
or volunteering in socially responsible organizations.
DATES AND HOURS: June -August (or longer), 10-40 hours
per week. Most tasks can be performed day or evening hours. Exact
dates and times are negotiable.
LOCATION: Intern can work from a home computer/wireless
laptop, but he/she must be available to meet regularly by phone.
Writer is in Oakland, CA and is also open to working together
in person.
DUTIES: A combination of some of the following will comprise
each week's work, alongside the writer and/or other publicist(s):
- Assist in strategizing on book marketing plan
- Coordinate (local and/or national) public speaking engagements,
online events, media interviews, etc.
- Help plan and implement online marketing strategy using various
online tools
- Coordinate direct mail campaigns and/or special promotions
- Research/pursue leads concerning potential partners/affiliates
- Assist author at selected Bay Area or online events/conferences
- Coordinate submission and/or revision of articles for publication
- Assist with the production and distribution/placement of
marketing materials (e.g., press releases, monthly e-newsletter,
ads, etc.)
- Maintain growing mailing list and respond to book inquiries
- Other related tasks
QUALIFICATIONS:
- Interested in deepening your knowledge of the field and getting
great experience in a growing socially responsible business
- Advanced college undergraduate or degree in communications-related
field
- Strong customer service and telephone skills
- Strong organizational skills: able to multi-task, prioritize
and keep track of changing information
- Reliable daily access to email and the web
- Web-savvy: familiar with Internet research, professional
email correspondence, databases, MS office, website, and other
online technologies
- Extremely strong writing and editing skills
- Detail-oriented
- Resourceful
- Self-starter: able to work with or without daily supervision
- Background in small business marketing, public relations,
and/or online marketing A PLUS
- Sense of humor
-
BENEFITS TO YOU:
- Academic credit (if applicable)
- Admission to relevant Bay Area conferences this summer
- Familiarity with a slew of community-oriented organizations
and resources across the country
- Great experience in a growing socially responsible business
with a well-connected author
- Experience with self-publishing and small business from the
inside
- Membership in a professional team
- Consideration for possible expansion of the position
COMPENSATION: Negotiable, according to experience
TO APPLY: Send a resume, cover letter indicating your
fit with the internship qualifications, writing sample (up to
5 pages) and contact info for 2-3 references (at least one from
professional experience) to Dalya Massachi at dalya@dfmassachi.net.
DEADLINE: ASAP; this position will remain open until
filled.
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