[Dalya's Note: This guest post was written by Shayla Price, J.D. She is the Executive Director of National Search Dog Alliance.]
In 2014, nonprofits will need to move beyond storytelling to win donors. Fundraising has always been a tough beast to tame. Moreover, with new oversight laws and the growing wealth disparity, organizations must convince donors how their services are producing sustainable results.
Yes, crowdfunding and social media have taught nonprofit staffs how to convey great stories to pull donors’ heartstrings to open wallets and purses. However, the information age also yields more vigilant contributors who want to be reassured that their money is making an impact.
So, how do nonprofits push past storytelling? Here are five key factors nonprofits can include in their long-term strategies: